JAW will never make you yawn.

Hyperbole is a staple in advertising—which is most apparent when agencies hype themselves, like say on a web site.

At JAW we're not big fans of hyperbole. We think our job is to get your product or service noticed by the right people. And to communicate—in an interesting way—how it will benefit them. Without bullshit.

JAW has teeth. Sure, we're small, but so is a piranha.

Long ago we decided not to be a "one-stop shop" with all the requisite departments. That lumpy model may make an agency look big and impressive, but it does nothing for clients except cost a lot of money and tax a lot of time to get the work done.

At JAW, there are no departments. Instead, we bring together smart independent specialists in the areas that are pertinent to your project. For instance, if you're not making TV commercials, you don't need broadcast production services. But if you're advertising in Quebec, you will need translation services.

You get precisely the expertise you need.

At JAW, there is also no hierarchy. Each one of us is a talented professional with multiple skills. And when a new skill is needed—which happens constantly—we learn it. No one at JAW shies away from learning, from experimenting, from doing things differently. We thrive on it.